Founded in 2019, Lore & Co. is an independent creative company that partners with businesses, non-profits, and government organizations to lead strategic initiatives that move people, while also building and launching its own ventures — from hospitality concepts to food and beverage experiences bringing that same strategic and creative thinking to the businesses it owns as to those it serves.

Shaped by nearly a decade spent living and working across Denmark, Norway, and France and immersed in Europe's design-led hospitality culture, where chefs, producers, designers, and business leaders collaborate to deliver seamless, thoughtfully considered experiences, that lens now grounds Lore & Co.'s work at home in Canada across hospitality and tourism, food and beverage, government and economic development, and independent businesses building something new — and whether the client is a municipality, a hospitality brand, or a founder just getting started (or a venture Lore & Co. invests in itself), everything the company does is guided by the same belief: that place, story, and experience are inseparable, and building one well means building all three.